Author: Okey

Why the Digital Sales Funnel Is Critical to Your Business Growth

Most business owners like you want more sales… but many don’t realize sales don’t just happen. There’s a quiet journey every customer takes before they bring out their wallet and pay for a service of business. That journey is called, the digital sales funnel And once you understand it, your marketing becomes clearer, simpler, and far more […]

Why AI Is a Competitive Necessity for African SMEs

Small and medium enterprises across Africa are entering a defining decade. Those that integrate artificial intelligence (AI) into their operations stand to gain substantial ground. Those that don’t risk falling behind competitors who will. The urgency isn’t speculative. According to a 2024 McKinsey report, AI could contribute up to $1.5 trillion to Africa’s GDP by […]